May 7, 2021 – National Packaging Design Day | National Space Day

Some Packages Define A Brand! Hint: Think Distinctive Bottles.

Welcome to May 7th, 2021 on the National Day Calendar. Today we celebrate standing out in a crowd and things that are out of this world. 

It’s been said that imitation is the sincerest form of flattery. And while that may be true, it wasn’t for Coca-Cola in the early 1900s. Its product was so popular that dozens of knockoff beverages had hit the market and were cutting into Coke’s business. They decided the best way to combat this was to create a distinctive bottle. This new design not only made it stand out in a crowd, it quickly became so recognizable that people could look at it and immediately associate it with the brand. On National Packaging Design Day, take a moment to appreciate the thought that goes into the boxes and bottles we see everyday that put those products above the rest.

Space, the final frontier… Few other days make me as excited as National Space Day, and apparently, I am not alone.  Lockheed Martin Corporation created this celebration as a one day event in 1997 and by 2001, former astronaut and Senator John Glenn expanded it to worldwide acclaim.  This was the year he established International Space Day and its popularity continues to skyrocket!  While we have only been able to physically reach the stars in the last 60 years, the cosmos has been inspiring mankind for as long as we have been looking up.  On National Space Day, celebrate this playground for the imagination and dare to boldly go where no one has gone before. 

I’m Anna Devere and I’m Marlo Anderson.  Thanks for joining us as we Celebrate Every Day.

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