March 6, 2021 – National Frozen Food Day | National Oreo Cookie Day

Did You Know That Oreos Had Some Stiff Competition?

Welcome to March 6, 2021 on the National Day Calendar. Today we celebrate a flash of genius and one tough cookie. 

Not everyone who goes ice fishing will come up with a million dollar idea, but Clarence Frank Birdseye II noticed something about the fish he caught in the minus forty degree weather of Newfoundland.  The year was 1915 and young Clarence discovered the delicious difference between these fish that were flash frozen versus the kind that were mushy when thawed.  He developed a patent for this technology, without any idea that frozen food would eventually become a staple.  And while his company Birdseye Seafood went bankrupt in 1924 for lack of interest in his product, he continued to refine the revolutionary process until he sold his company and patent in 1929 for $22 million.  On National Frozen Food Day we celebrate the flash of genius that keeps our freezers stocked.

Two crunchy chocolate cookies with cream filling between them.  We all know this describes an Oreo, right?  If you asked someone that question in the early 1900s, they would have given you a different answer:  Hydrox.  When Oreos made their debut in 1912, Hydrox had already been on the market for 4 years and Oreos were seen as a knockoff cookie.  In fact, Hydrox launched ad campaigns to make sure consumers knew that the new cookies were imposters.  And it almost worked.  For years, Oreos didn’t make any money for the Nabisco company.  It took a strong ad strategy and a redesign, but in the 1950s, Oreos overtook their rival in popularity and Hydrox began to look like the imposter.  On National Oreo Cookie Day, celebrate this classic with a glass of milk and maybe a twist. 

I’m Anna Devere and I’m Marlo Anderson.  Thanks for joining us as we Celebrate Every Day.

Leave a Reply

%d bloggers like this: