August 18, 2020 – National Fajita Day | National Mail Order Catalog Day

While Online Shopping is Convenient, It’s The Browsing With Your Fingertips That Makes It Fun! Find Out Why It’s The “Sizzle” That Sells.

Welcome to  August 18th, 2020 on the National Day Calendar. Today we celebrate the pictures that sell like hotcakes and a meal with an irresistible sizzle.  

On this day in 1872, Aaron Montgomery Ward of Chicago, IL produced a one page catalog of goods designed for direct order via mail, that aimed to cut out the middleman from the business of buying and selling. This catalog grew into a 540 page illustrated book.  Obviously, these pictures were worth way more than a thousand words, and by slashing prices, Montgomery Wards effectively carved out a brand new marketing strategy.  Sears and others followed quickly and by 1971, catalog sales exceeded more than $250 million in U.S. postal revenue. While today we shop online and websites have taken over from the more tactile version, we celebrate the fun of window shopping from home on National Mail Order Catalog Day.

It’s a long held belief that food cooked outdoors just tastes better.  Perhaps it’s this appeal that made the sizzle of fajitas a household favorite.  In the early 1930’s, Mexican vaqueros in Southwest Texas used throwaway cuts of meat cooked over an open flame as a convenient meal for hardworking cowboys.  Paired with corn or flour tortillas, this simple yet satisfying food became a regional favorite.  But when served with pico de gallo, guacamole, and southwestern spices the fajita took off around the globe. Today restaurants add peppers and onions, shredded cheese and a squeeze of lime, but it’s still that flame licked flavor that defines the fajita.  On National Fajita Day make your taste buds happy with the sizzle that satisfies.  

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